Digital Marketing

Course Description

DIGITAL MARKETING - QQI LEVEL 5 MAJOR AWARD MARKETING 5M2069  - NEW FOR 2017/2018

The overall aim of the programme is to provide the learner with the opportunity to acquire the knowledge, skills and competence to work in a marketing and/or business environment. It provides an introduction to the principle elements of marketing skills and practices and offers the learner the opportunity to develop excellent digital marketing skills.  On successful completion of the course the learner is eligible for the QQI Level 5 Award Marketing 5M2069.   The programme is made up of 8 minor awards (modules) as follows:

 

Course Content

Digital Marketing

Marketing Practice

E-business

Economics

Behavioural Studies

Communications

Work Experience

Advertising

(Components may be subject to change)

Certification

QQI Level 5 Major Award Marketing 5M2069

Progression / Employment

This course equips the learner for employment in a variety of roles in business and the digital marketing environment.  Learners who successfully achieve the full level 5 major award may also be eligible for third level courses through the higher education links scheme.

Entry Requirements

Leaving Certificate or equivalent.  All applicants will be interviewed.