Digital Marketing

Course Description


The overall aim of the programme is to provide the learner with the opportunity to acquire the knowledge, skills and competence to work in a marketing and/or business environment. It provides an introduction to the principle elements of marketing skills and practices and offers the learner the opportunity to develop excellent digital marketing skills.  On successful completion of the course the learner is eligible for the QQI Level 5 Award Marketing 5M2069.   The programme is made up of 8 minor awards (modules) as follows:


Course Content

Digital Marketing

Marketing Practice

Business Administration

Applied Economics

Behavioural Studies


Work Experience

Word Processing 

Spreadsheet Methods

(Components may be subject to change)



QQI Level 5 Major Award Marketing 5M2069

Progression / Employment

This course equips the learner for employment in a variety of roles in business and the digital marketing environment.  Learners who successfully achieve the full level 5 major award may also be eligible for third level courses through the higher education links scheme.

Entry Requirements

Leaving Certificate or equivalent.  All applicants will be interviewed.

Applicants will be asked for one written reference, copy EU Passport or GNIB card or Irish Residence Permit or Labour Market Permission letter

For applicants whose first language is not English, evidence of English language proficiency may be required.  If appropriate, Whitehall College of Further Education will conduct an English language assessment.