National Sales Apprenticeship

Course Description

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LEVEL 6 QQI Sales Qualification TWO YEAR

An industry-led programme developed by a consortium of industry and education partners. It is a 2 year apprenticeship programme which prepares the apprentice to become a Sales Specialist.

Whitehall College is delighted to announce that they will be running the National Sales Apprenticeship commencing February 2023.  This apprenticeship programme has been designed by a consortia of sales industry leaders in collaboration with ETB Colleges.  It is a 2 year ‘earn and learn’ model and is strongly grounded in practical ‘on-the-job’ work based learning supported by ‘off-the-job’ learning in face to face workshops and an online learning environment. The apprenticeship will develop the skills required to deliver committed, adaptable and ambitious employees into the sales sector while working in a full time position 

There are no fees or costs to the apprentice or the employer participating on this apprenticeship programme – the programme is fully funded by the government. However the apprentice must be employed, be paid a salary and released for the ‘off-the-job’ phases for the duration of the programme.  For further information contact or visit 

Course Content

Course Content

Year 1

  • Sales Fundamentals
  • The Psychology of Sales
  • Customer Service in the Experience Economy
  • Sales Forecasting and Budgeting
  • Legal and Ethical Considerations for Sales
  • Marketing in the 21st Century
  • Digital Skills for Sales

Year 2

  • Sales Coaching
  • Consultative Selling, Negotiation and Decision Making in Sales
  • Developing Leadership Skills
  • International Selling for the Sales Practitioner
  • Action Entrepreneurship
  • Capstone Module



QQI Level 6 Award

Progression / Employment


On successful completion of the Sales Apprenticeship, the apprentice will receive a Level 6 Major Award; an Advanced Certificate in Sales.  Holders of this award will be eligible to progress within the sales sector and/or to higher education programmes

Entry Requirements

Entry Requirements

  • Open to new hires or to those already employed and who wish to upskill
  • Must have Grade O6/H7 in 5 Leaving Certificate subjects (including Maths along with English or Irish) or a full QQI Level 5 or higher qualification
  • Non-EU applicants are subject to work permit regulations & English language requirements
  • Mature applicants aged 21 years and over without a Level 5 qualification will also be considered